"Release It!" has been officially announced in this press release.  Andy Hunt, my editor, also posted announcements to several mailing lists.

It's been a long road, so I'm thrilled to see this release.

When you release a new software system, that's not the end of the process, but just the beginning of the system's life.  It is the same thing here.  Though it's taken me two years to get this book done and on the market, this is not the end of the book's creation, but the beginning of it's life.