Here’s a "can’t lose" way to identify a new product: Enable people to plan ahead less.
Take cell phones. In the old days, you had to know where you were going before you left. You had to make reservations from home. You had to arrange a time and place to meet your kids at Disney World.
Now, you can call "information" to get the number of a restaurant, so you don’t have to decide where you’re going until the last possible minute. You can call the restaurant for reservations from your car while you’re already on your way.
With cell phones, your family can split up at a theme park without pre-arranging a meeting place or time.
Cell phones let you improvise with success. Huge hit.
GPS navigation in cars is another great example. No more calling AAA weeks before your trip to get "TripTix" maps. No more planning your route on a road atlas. Just get in your car, pick a destination and start driving. You don’t even have to know where to get gas or food
along the way.
Credit and debit cards let you go places without planning ahead and carrying enough cash, gold, or jewels to pay your way.
The Web is the ultimate "preparation avoidance" tool. No matter what you’re doing, if you have an always-on ‘Net connection, you can improvise your way through meetings, debates, social engagements, and work situations.
Find another product that lets procrastinators succeed, and you’ve got a sure winner. There’s nothing that people love more than the personal liberation of not planning ahead.